Ethics: We are a brand with an ethos of life and people. Our love lies in the ethics of creation, that the peoples hands that create your items are happy doing what they are treated with the respect and value that their skill demands.
Sustainability: Using second hand, vintage and heirloom textiles to create our pieces. Not only looking at the sustainability of the planet, but the people. Sustaining heritage, whether you are a 1st, 2nd, or 3rd generation immigrant.
Culture: Exploring each individual identity through the medium of style. Expressing who you are, where you come from and what your life expression means for you and the world now.
Community: A world where cloth is a form of art that brings people together. Our aim is to build a tribe that is proud of wearing, persevering, and cherishing textiles.
Circularity: Closing the loop of garments ending in landfill. Our ‘Reincarnation’ Programme means that you return your items to us once you are finished with them. To receive a 30% voucher for your next item. The piece you have returned to us will then be given its new life and upcycled once again.